How AppWT Analytics Compares
Many analytics tools now report AI referrals. Here is what AppWT Analytics does, what it costs, and how it compares, with a source and a date for every fact about another product.
Built for the AI Era
AppWT Analytics was built in 2026 around one question: which AI assistants send people to your website, and what do those visitors do?
98 AI Referral Sources
See which AI tools send visitors to your site: ChatGPT, Claude, Perplexity, Gemini, Copilot, Grok, DeepSeek, Meta AI and more, each by name.
Six Published Checks
Crawler user agent, crawler network address, referrer, AI app browser, UTM tag and in-page signals, in that order. The limits are published too: How AppWT Detects AI Traffic.
AI Crawlers vs. AI Referrals
Know the difference between GPTBot fetching your content and a person clicking your link inside ChatGPT. AI crawlers that run the tracking script are reported apart from people.
Voice Search Estimates
Voice search estimates, based on device and time-of-day signals. They are estimates, not exact counts.
No Advertising Cookies
No cross-site tracking, and AppWT does not sell your visitors' data. The tracker keeps a random visitor ID in local storage, and IP addresses are stored to find location and filter bots.
Real-Time Dashboard
Live visitor tracking, AI platform attribution, geographic analytics, device detection, UTM campaigns and traffic source breakdowns, all in real time.
Feature-by-Feature Comparison
Every cell about another product comes from that vendor's own page, checked October 8, 2026. A cell that says "Not checked" means AppWT has not verified it, not that the feature is missing.
| Feature | AppWT Analytics | Google Analytics 4 | Matomo | Plausible | Fathom |
|---|---|---|---|---|---|
| Reports visits from AI assistants | Yes, 98 AI referral sources by name | Yes, an "AI Assistant" default channel (Google) | Yes, an "AI Assistants" channel type since 5.5.0 (Matomo) | Yes, an "AI Assistants" channel (Plausible) | Yes, an AI tools report (Fathom) |
| AI crawlers | Reported as their own category, separate from people (53 crawler signatures; crawlers that run the tracking script) | Not checked | Not checked | Known AI crawlers are filtered out of its analytics (Plausible) | Not checked |
| Published AI detection method and limits | Yes (How AppWT Detects AI Traffic) | Not checked | Not checked | Not checked | Not checked |
| Voice search | Estimates, based on device and time-of-day signals | Not checked | Not checked | Not checked | Not checked |
| Price | $9.97 a month or $77 a year, per site, unlimited pageviews | Not checked | See current pricing | See current pricing | From $15/month for up to 100,000 monthly pageviews, 50 sites included (Fathom) |
| Free trial | 30 days, card required | Not checked | Not checked | 30 days; Plausible says a card is not needed at signup (Plausible) | 7 days (Fathom) |
| Hosting | Hosted by AppWT on servers in the United States; you add one script tag | Not checked | Not checked | Not checked | Not checked |
AI search monitoring tools such as OtterlyAI and Peec AI measure something different (how a brand appears inside AI answers), so they are compared in the cards below instead of this table.
Detailed Comparisons
What each tool does, in its own words, and what AppWT Analytics does.
AppWT Analytics vs. Google Analytics 4
Google Analytics 4 is the most widely used analytics platform. Google's help page lists an "AI Assistant" default channel for visits that arrive from sources like ChatGPT, Gemini, Deepseek, Copilot or Grok.
AppWT Analytics names 98 AI referral sources, reports AI crawlers that run its tracking script as their own category, publishes how it detects AI traffic, and costs a flat $9.97 a month per site.
Source: Google Analytics Help, default channel group, checked October 8, 2026.
AppWT Analytics vs. OtterlyAI
OtterlyAI describes itself as an AI search monitoring tool. It tracks how a brand shows up in AI answers from ChatGPT, Perplexity and Google AI Overviews, and answers the question "Does ChatGPT mention my business?"
AppWT Analytics measures the visits that AI assistants send to your website. It answers "How many people did ChatGPT send to my website this week?"
Source: otterly.ai, checked October 8, 2026.
AppWT Analytics vs. Peec AI
Peec AI describes itself as AI search analytics for marketing teams. It tracks a brand's visibility, position and sentiment in AI answers from ChatGPT, Perplexity and Gemini.
AppWT Analytics measures website traffic. It shows which AI assistant sent each visitor, how many came from each, and which visits were AI crawlers instead of people.
Source: peec.ai, checked October 8, 2026.
AppWT Analytics vs. Matomo
Matomo is a popular open-source analytics platform. Its 5.5.0 release added a dedicated "AI Assistants" channel type that groups visits from tools such as ChatGPT, Copilot, Gemini, Claude and Perplexity.
AppWT Analytics adds a separate AI crawler report, voice search estimates and data center bot filtering, hosted for you at a flat price per site. Choose Matomo if open source is a requirement.
Source: Matomo 5.5.0 changelog, checked October 8, 2026.
AppWT Analytics vs. Plausible
Plausible is privacy-first analytics that does not use cookies. It groups AI assistants into an "AI Assistants" channel and filters known AI crawlers out of its analytics.
AppWT Analytics reports those AI crawlers as their own category instead of only filtering them out, adds voice search estimates, and costs $9.97 a month per site with unlimited pageviews. Choose Plausible if open source matters to you.
Source: plausible.io/track-ai-traffic, checked October 8, 2026.
AppWT Analytics vs. Fathom
Fathom is privacy-focused analytics. Its dashboard shows which AI tools sent visitors, such as ChatGPT, Gemini, Perplexity and Claude. Its plans start at $15/month for up to 100,000 monthly pageviews, with 50 sites included.
AppWT Analytics is priced per site at $9.97 a month with unlimited pageviews, and adds a separate AI crawler report and voice search estimates.
Sources: Fathom dashboard docs and Fathom pricing, checked October 8, 2026.
AppWT Analytics vs. other AI visibility monitoring tools
Several tools track where and how often AI platforms mention a brand in their answers.
AppWT Analytics covers the traffic side. Use AI monitoring tools to see what AI says about you. Use AppWT Analytics to measure the visitors AI sends to you.
When to Choose AppWT Analytics
The right tool depends on what you need to measure.
You want to see AI traffic to your website
If you need to know how many visitors come from ChatGPT, Claude, Perplexity, Gemini or other AI platforms, AppWT Analytics names 98 AI referral sources with actual visitor data and publishes how it detects them.
You want a simpler alternative to Google Analytics
One script tag, one flat price per site, unlimited pageviews, and AI referrals and AI crawlers in separate reports.
You want a read on voice search
Voice search estimates, based on device and time-of-day signals. They are estimates, not exact counts.
You need to separate AI bots from real visitors
If AI crawlers blur your traffic numbers, AppWT Analytics reports crawler visits apart from people, using 53 crawler signatures and a list of data center networks.
You want to know exactly what is stored
The privacy policy lists what the tracker stores, including IP addresses and a local storage visitor ID. No advertising cookies and no cross-site tracking.
You need to measure GEO/AIVO results
If you invest in Generative Engine Optimization or AI Visibility Optimization, AppWT Analytics shows whether those investments bring visitors from AI platforms, and which of your goals they complete once you set goals.
Ready to See Your AI Traffic?
Start tracking which AI platforms send visitors to your website. 30-day free trial, card required. Then $9.97 a month or $77 a year, per site. Unlimited pageviews. Cancel anytime.
Questions? Call +1 (888) 565-0171 or email sales@appwt.com